Philadelphia, PA rock powerhouse A LIFE ONCE LOST is set to unveil its long-awaited self produced new album, entitled IRON GAG. Logging countless miles on the road over the past 5 years, ALOL has developed into an absolute force to be reckoned with in the live setting. Now, with IRON GAG, ALOL is set to deliver a truly original, innovative, heavy-as-hell listening experience. It is the rare heavy record with staying power. Supremely well-paced, the music dovetails its blend of raw-power metal and fuzz-tripping hard-rock. The vocals are at once sarcastic, cynical and mocking, a troubled humanity lurking just beneath the surface. You want the heavy? It’s all here. Like a shark, this band can only go forwards and the deeper reaches of IRON GAG are very clearly the sound of A LIFE ONCE LOST finding new waters in which to hunt.